The makers of Lynx deodorant are being sued by an Indian man, who claims he used their products for seven years but failed to attract the opposite sex.
Vaibhav Bedi, 26, wants Unilever to compensate him $91,000 for the "depression and psychological damage" caused by a lack of any "Lynx effect", the Daily Record reports.
Some adverts for Lynx - marketed as Axe in India - show beautiful women seemingly becoming entranced by those who use the products.
"The company cheated me because in its advertisements, it says women will be attracted to you if you use Axe ... I used it for seven years but no girl came to me," Mr Bedi said in his court petition.
A New Delhi court has accepted half-used body washes, shampoos, anti-perspirants and hair gels for forensic testing in the case.
Unilever has refused to comment on the lawsuit, but Mr Bedi's lawyer Ram Jethmalani has urged the company to settle out of court.
"There is no data to substantiate the supposition that unattractive and unintelligent men don't attract women," the Daily Record quoted him as saying.
"In fact, some of the best looking women have been known to marry and date absolutely ghoulish guys."
Thanks, Stuff.co.nz and Sydney Morning Herald